Let’s begin with 3 Factoids on closing a sale.

1. In the traditional sales scenario, 80% of your prospects will say no to your initial offer to purchase your product or service.

2. Pareto’s Principle, also known as, the 80/20 rule says that 80% of all of the sales are closed by 20% of the salespeople.

3.  Whenever two people are having a conversation, one is buying and the other one is selling.

Recently, I attended a My Lead System Pro, MLSP Webinar for MLM Leaders, hosted by Jeffrey Combs from Golden Mastermind Seminars, where he covered some key points on the Psychology of Closing a Sale.

Everyone starts off nervous and apprehensive until you develop your skills, talents, inspiration, as you learn how to sort people and become a professional.  Let go of perfection, let go of worrying about the outcome, learn how to get over yourself and get in the game.

The biggest challenge is going to be overcoming your left brain because it is always going to drive you to do whatever you have to do to avoid pain.  Get leverage on yourself by focusing on the pain you will experience if you do not take action.

The picture and frame of reference that ought to resonate in your mind regarding the Psychology of Closing a Sale is the of James Bond, 007.  It does not matter what situation James is in, he is cool, prepared, extremely confident and absolutely sure that he is going to get the girl; in our case, the sale.

People buy from people they know, like and trust.  In order to get some one to like and trust you, you need to connect with and build rapport with that lead or prospect.  The reality is that master closers focus on becoming master connectors.  They connect and do not sell. If you get one thing from this post have it be, Master closers focus on becoming master connectors, they connect and do not sell.

So how do you do that?  You learn to ask questions, question that establish a connection.  You see, people don’t care how much you know until they know how much you care. Focus on their needs and the solution to those needs.  You start with small talk based on fact finding and rapport building.

Use FORM, Family, Occupation, Recreation, Message to guide you through the topics to cover in the conversation.  Listen for the curious versus the serious and ask genuinely caring questions to establish and develop that connection.

Closing the sale is in art form and you start closing early and often with trial closes in the form of caring questions that get them to say yes, over and over again.

People want to be led and they want leadership. Apply these principles and you will be the leader that provides solutions to their problems by connecting and closing.

Main Street Marketing Machine is Mike Koenigs’, founder of Traffic Geyser, latest service that provides solutions for the under served Small Business Community.  The service is in pre-launch and is scheduled to debut on Monday April 26, 2010.

Multiple streams of income is what all successful network marketers achieve and master.  Few are able to obtain it and most struggle to make more than a few hundred dollars per month.

So what is the answer you may be asking?  Candidly, Learn With Mario Garcia is dedicated to sharing proven Tips, Tools, Systems such as Attraction, Article, Forum, PPC, SEO, Social, Video Marketing, proven MLM Systems, review of Companies and Leaders so that you can implement the ones that fit you and your business.

To that end, Mike Koenigs has released a Pre-Launch draft Video for the upcoming launch of Main Street Marketing Machine to a select few and I wanted to insure that you had access to the latest information.

In a week old survey of 50,000 people trying to make extra money on-line, 75% of which responded, 75% consider themselves Intermediate to Advanced Internet Business Owners, operating for more than 2 years and reported earning an average of less than $1,000 per month from their on-line businesses.

There are 29.6 Million Small Businesses in the US that account for fueling 50% of America’s economy.  Now, here is where it gets really interesting.  According to Ad-Ology, 46% of Small Business Owners Do Not have a web site and 60% of those, plan on spending the same amount on advertising as they did in 2008;  26% want spend even more and 69% of those businesses want to spend their money on on-line advertising.

Only 1 in 38 Internet Marketers spend time with Main Street Small Businesses and that leads to two, critically important conclusions:  1. Main Street Small Businesses are drastically under served.  2. That reality creates a Huge Opportunity for You to make more Bottom Line Profit by leveraging your skills to help those 13.6 Million Small Businesses that don’t even have a website.

Why do Small Businesses need help anyway?  Main Street Business Owners focus their time, education and effort on being specialist and business owners.  They survive on word of mouth, foot traffic and Old-School yellow pages advertising.  If you ask them if they would like more traffic via the Internet, they will know what you are talking about and get excited about the possibilities.  The challenge is that they do not have a clue on how to get started or what is involved.

If you asked them, what is a Landing Page, an Auto Responder, Blogging or their Best Converting Keyword,  they would look at you as if  you had three heads.  They use Google and do not have a clue on how to leverage it for their business.  They want and need help because they do not have a fraction of the knowledge that you have and are willing to pay you for it.

So how do you monetize this new found market when you may not have any experience working with Small Businesses?  The answer is the Business in a Box, BizBox.  The BizBox is a Marketing Automation System that is paint by numbers easy and will turn you into a Main Street Marketing Factory.

The strategy used is called, “Do It For Me Marketing” and it is designed to get the Main Street Businesses to Come To You.  With this system, you will finally understand what true Push Button Marketing looks like via professionally, pre-made and powerful marketing materials.  So stay tuned to Learn With Mario Garcia for more details as they are released.

Forum marketing is an excellent way for entrepreneurs and internet business owners can use to promote their product, idea and drive traffic to their site. Forum Marketing is a very popular free advertising method on the internet today and MLM Leaders such as Jonathan Budd shared on one of his videos stated that it is one of his favorite Free MLM Systems and strategies.

All it takes is some time and effort on your part, consistently, on whatever discussions are going on that day. A quick warning is that you are not allowed to discuss your business anywhere on the post itself, as this is considered spamming and can get it deleted and you banned from the forum. Warning aside, There are five excellent reasons why Forum marketing works great for many website owners.

1. Forum members typically list problems and whenever you post a response, you are helping someone else get closure to their issue. This will lead to you feeling a sense of satisfaction as you have done something to help a fellow member.  Extending a helping hand is a positive gesture of adding value and usually leads to you  receiving down the road. Most times when you give to a peer, there is a sense of gratitude that may send them to your signature line and they will visit your site.

2. As you become more involved in the Forum, you will also learn a lot of valuable and very useful information for absolutely no cost to you. When you first join a forum it is a good idea to check out the forum for anywhere from a couple of days to a week until you get a feel for the environment.  As you soak in other people’s posts, you will be amazed at the amount of free information that you will receive.  You will also be able to turn that knowledge into a valuable tool to increase your forum marketing campaign.

3. Free advertisement is yours via the signature line.  As you begin to post and establish a following on the forums, members will begin to see your signature line, remember that you are a person that adds value and click on it, which leads them directly to your website. Over time, you will see how this free advertising can add up to a lot of profit through the sales to members of the forum.

4. From the link to your website on your signature page, search engines will give you credit for creating a back-link. You will increase your search engine ranking with the newly created back-links. The higher your search engine ranking, the more customers you will generate outside of the forum. This will result in a tremendous amount of organic traffic that will  lead to even more profits.

5. Focus on getting ideas for articles that solve problems on the Forum and that you can place on your blog or any other article submission site of your choice.  Wouldn’t you know it, when you submit an article to any of these sites, you can also add your website address and an additional link. As you are probably thinking, this will drive even more traffic to your site and lead to even more profits.

Forum Marketing is an excellent, Free marketing strategy.  Implementing the 5 benefits will allow you to reap the rewards of driving traffic to your site and you’ll be raking in the profits in no time.

Video Marketing and Article Marketing are mine and many other successful Network Marketers preferred small investment to close to free traffic generation strategies.  The secret sauce for generating video traffic is Traffic Geyser.  Mike Koenigs, the founder of Traffic Geyser, announced a new product called, Main Street Marketing Machine that is tentatively scheduled to pre-launch on April 13, 2010 with the shopping cart opening on April 26, 2010. Stay tuned to learn how you can leverage this system for growing your business.

Main Street Marketing Machine is a business in a box designed to help small businesses promote and market their products and services online. If you are a small business owner or are looking to be one, this system will show you how to get your business on the first page of Google, organically.

What if I don’t own a small business you may be asking? There are 29 million small businesses in the US with 13 million of those that do not have Internet presence. Many of these businesses that are local to you not only desperately need online presence but they are willing to invest money to get their businesses online to replace their obsolete yellow pages ad.

The key takeaways here are, 1. This system will get your business to the front page of Google organically and 2. There is a lot of money to be made by helping small businesses build an on-line presence.

Have you ever noticed that many of the local businesses that you use do not have a presence on the Internet. You currently do business with them and can’t find them, imagine people that don’t even know about them, how are they going to find them on-line? So you see, these businesses are losing lots of money each and every day by not having an on-line presence.

Some may be asking, I don’t have any experience in this area, so how can I do this? This is truly a business in a box where Mike Koenigs and the Traffic Geyser team are going to take you by the hand and teach you how to build a presence on-line. They are going to show you step-by-step how to market online, get listed in local directories, get customers, educate them, outsource if that is your preference and much more.

Traffic Geyser is set up to host the website, provide templates for custom landing pages, all of the sales and marketing materials in the true copy and paste system which includes high quality, professional marketing pieces to quickly build an on-line presence.  The presentation pieces include, many actual success stories and the impact that on-line presence has made to their bottom line.  Once you’re lead or prospect sees what the system can do for their bottom line, they will be begging you to get their business on the first page of Google.

The real-life case studies, came from the wildly successful Firepower product that Traffic Geyser released last year.  Main Street Marketing Machine is a Supersized version of Firepower, which Mike Koenigs has gone on record to say will be 3-5 times more powerful.

So far everything sounds great but how do I find local businesses?  Here is where things get interesting. Traffic Geyser has created a massive secret weapon called Opportunity Finder.  They have identified 5000 local business types and the Opportunity Finder will tell you, the prospects with integrity in any marketplace and in any business category.  The amount of competition they have, the prospect’s contact information and find the questions that people are searching for about that niche.

Opportunity Finder will save you time, provide you market intelligence and save you money allowing you to focus on building your business.  Main Street Marketing Machine comes with Main Street Marketing University designed to take our customers from step 1 to Marketing Machine Masters.

So, if you are looking to build a business or have been struggling to build your own business, Main Street Marketing Machine provides all of the pieces that you need to succeed.

I recently participated in a Direct Marketing course with guru Mark Hoverson where he covered Nine Killer Video Marketing Tips and Techniques that will increase your conversion rates, connection, rapport and sponsorship of your leads or prospects.  I hope he does not get mad at me for sharing some of his MLM Secrets.

So here we go,

1.  Whether you are an MLM Leader that is part-time or full-time in network marketing, look your best at all times so that inspiration can be acted on. You might be half awake and boom a great idea for a video pops into your head and you are ready to take advantage of the moment.  Also, looking good makes you feel good and perform and produce well.

2.  “The Hollywood Secret”, have a new background every 7 seconds. You want to show movement in example of this is walking while filming your videos. Videos have action and movement and you want to show something unique.

3.  Create open loops.  Open loops are 80% of the story with 20% left unanswered. An example of this is when you tune into any local newscast and they tell you the lion’s share of the story and then say, “coming up next you’re going to see…” or “I’m going to show you…”

4.  Express your body language. You see body language has a high intimacy factor.  It provides way more potential to influence and connect with your prospect. Open yourself to non-verbal communication, such as your facial expressions, the set of your eyes, your posture, how you carry your shoulders and the clothes you wear.  All of these things are influencing people subconsciously in either winning them towards you or repelling them away from you.  Smile and smile a lot.  Look into the eye of the camera and connect your eyes to the center of the lens. Your posture, throw your shoulders back and be confident. So get your shoulders up, have a smile on your face, a crisp voice and eye contact.

5.  Drawing on a video is powerful. Whether you using an easel or a bamboo tablet on a screen capture; drawing locks in more senses and makes a deeper connection with your lead or prospect.

6.  The cadence of your voice is also important.  There should be an almost musical rhythm to your voice.  You don’t want to mumble and you want to be genuinely funny.  It is 100 times better to have a dramatic pause versus a “hum”, “um” or “you know”, as those words imply uncertainty and you searching for an answer.

7.  Do it enough. Shoot all types of How To videos, Training Illustrations and Life Style videos until it becomes second nature.  You will develop authenticity.  People will see and feel the value that you bring and follow you.

8.  Produce whole body of videos.  Videos that show you interacting with your family, your kids, your pets, dancing, singing to music, eating food and enjoying life.

9.  Create a proof show. People love seeing the before and the after end result.

My friends, apply these nine Killer Video Marketing Tips and you will experience a deeper connections, rapport and sponsor more leads into your business.  To Your Success! Mario Garcia.

Webster’s defines Copywriting as a writer of copy for advertisements or publicity releases.

To succeed in the Network Marketing Industry, leaders define Copywriting as, a foundational core skill that you must master in order to succeed.

True Copywriting Mastery is developed over time. The more you study, practice and include it in your writing, advertising and marketing materials, the better you’ll get at it; and the more rewards you will reap.

I want to devote this blog entry to providing you with a seven Copywriting tips, ten Magical Copywriting words and The Hundred Greatest Headlines of All-Time to get you to become a better copywriter. So, let’s begin.

Copywriting Tips

1. When writing always use the KISS, keep it simple stupid method.

2. Use shorter and older words as you want to make sure that you understood by as many people as possible. In other words, write for the lowest grade level possible.

3. You may be wondering how do I find out what grade level I am writing at? If you’re using Microsoft Word go to tools, options, spelling and grammar and look for show readability index. It may be a little different for the many versions of Word, buy you get the general idea.

4. When writing your copy, think about and start with the prospect in mind and not the product. People don’t care how much you know, until they know how much you care. When your focus is on their problem and not your product you will connect with that prospect and multiply your sales.

5. Make sure that your copy identifies and solves their problem. Think of the Radio Shack slogan, “You got questions, we have answers.” Remind them of their pain and reveal the solution to solving their problem as people respond more to pain than they do pleasure.

6. Back up the claims that you make as nobody buys unless they have belief.

7. If you’re in this business more than five minutes, you get bombarded with various e-mails on different programs and deals etc. Create a folder and save all of the subject lines, headlines and ads that catch your attention and use them as templates for your future Copywriting needs.

10 Magical Copywriting Words that help your copy have a deeper emotional reach

1. Free – Captures attention and curiosity. An amusing example of the power of the word Free is that of my youngest daughter, who worked at a local Dunkin Donuts that advertised, Free Wi-Fi. I can’t tell you how many Senior Citizens, while ordering would request to be given their Free Wi-Fi.

2. You and You’re – Passes ownership to the reader and increases your conversion rates.

3, 4 and 5. Announcing, Introducing and New – Typical Newscast words that convey that something is happening now that was not happening before.

6. Secret, Secrets – Are words that increase the intrigue and curiosity factor.

7. How to – People love learning and how to do X, Y and Z.

8. Guarantee, Guaranteed – Provides comfort, a feeling of security and assurance.

9. Magic, Magical – Excites and appeals to the brain.

10. Easy – Everyone loves easy. Just think about the popularity of the Staples Easy button.

Another MLM Secret is to use the 100 Greatest Headlines of all time as what is called a swipe file. A swipe file is tip #7, a compilation of entries and items that you can use as a guide or a template and not a word for word heist. Download, The 100 Greatest Headlines of All-Time and create your swipe file that will get you started on mastering the skill of Copywriting.

The first step to establishing rapport and exploding your Network Marketing Business using Online and/or Offline Marketing strategies is mastering the ability to communicate with people in ways that they want to be communicated to.

In other words, “The Golden Rule, Do onto others as you would like others to do onto you,” needs to be replaced with Tony Allesandra’s “Platinum Rule”, “Do onto others, as they would have you do onto them.”

There are four basic personality styles, REDS, GREENS, BLUES and YELLOWS.

The basic characteristics of the different styles are as follows:
REDS – Decisive, Independent, Efficient, Practical and Determined.
GREENS – Analytical, Thorough, Persistent, Serious and Industrious.
BLUES – Stimulating, Enthusiastic, Dramatic, Outgoing and Personable.
YELLOWS – Supportive, Wiling, Dependable, Reliable and Agreeable.

Each personality style has a preferred way to connect with them, build a relationship and ultimately sponsors them into your business.

To successfully sponsor each personality type use the tips below.

RED – Be punctual, be prepared, and be confident.  Get to the what, the why and the how much as quickly as possible.  Focus on their goals and the outcomes that they want to achieve.  They love testimonials from experts.  Give them 2 or 3 options and let them choose.

GREENS – Slow down, take your time and build your solution step by step.  Give them the time to analyze, evaluate, and provide them the space to arrive at their own conclusions. They love data, test results, supporting evidence.  Show them where to get the information and ask them what they think.

BLUES – Get them talking.  They love success stories in the form of testimonials that save effort and make them look good in the eyes of the bosses or their spouse.  Sprinkle in some trial closes.  Get them talking on how your solution will benefit them and allow them to close themselves. Talk excited and get excited.  Talk about doing exciting things; like going scuba diving, sky diving, having fun, fun, fun! They’ll talk about vacations and family, but most of all they want to talk about fun things to do.

YELLOWS – Build trust first and provide them plenty of time to arrive at their decision.  Let them know how it is going to affect all involved.  Provide testimonials from people they trust.  Close them on small choices that lead up to the big decision.  Yellows do not want to be sold. They do not like pushy- aggressive salespeople and have the biggest sales shields.  Slow the pace, lower your volume, and contain your excitement.  Yellows see excitement as hype and become uncomfortable.  Instead visit with them and talk about their family, kids and how their vacation went.

For a more complete resource for sponsoring more leads than you ever have, download the FREE e-book,

Avoid the Pitfall of using words that Reject versus Mastering the Skill of using words that Connect, build Rapport & Sponsor More Leads. Get your FREE e-book NOW!

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On Saturday March 27, 2010, from the Hilton in Columbia Maryland, a packed room of Network Marketing Leaders, attended the Che Brown and Cedric Harris – Partners in Learning Training Event to share proven Network Marketing Strategies.  Internet Rock Star and Co-Founder of My Lead System Pro, MLSP, Brian Fanale was the featured guest speaker.  On the interview below, Brian Fanale shares one of his MLM Secrets by revealing his preferred Online Network Marketing Strategy and Why.

Mike Dillard’s What’s Working Now … Launched …

MLM Leader, Mike Dillard released the anticipated What’s Working Now Program.  WWN solves the one of the biggest efficiency killers facing Network Marketers, Information Overload.

The first issue packs an impressive list of techniques and strategies that allow members to leverage other people’s knowledge. Page 3 tackles the biggest source of trouble and frustration for our industry over the past year PPC and Google Ad Words.  Daegan Smith hosts a 2 hour training session where he shares one of his MLM Secrets by actually logging into his PPC account and showing you step-by-step, how he set up his brand new campaign and went from 0-103 leads per day in 14 days.

Page 4 covers this month’s Marketing Critique and as a member we are allowed to send in our Websites or Blogs to be critiqued.  This month features 9 recommended ways to improve lead generation, conversion rates and improve the amount of residual cash our Blogs generate.

On Page 8 we are shown how to tap into the massive and Free Twitter Traffic and direct that traffic to our Blogs to generate leads.

Pages 14 – 21 covers split testing.  How to perform split testing designed to increase conversion and reduce costs. Also, what tools to use to conduct the tests.  There are also 5 real life Split Tests that are covered that produced conversion increases of 34%, 31%, 19%, 32% and 31% by changing font color, font type, PS postscript comment, Website adjustment and implementing an old school tactic respectively.

What’s Working Now comes in a Silver, Gold and Platinum additions.

Silver receives – Issue #1 of WWN and the 512 MB Memory Stick,  “Mike Dillard’s 8-Figure Business Model” Bonus Video Training which he calls the most valuable training session that he has ever recorded, No Questions Asked, 30-Day Money Back Guarantee!, & Free shipping! (Nice!),

Gold adds the ability to Attend The Monthly Live “Gold Member Only Q&A Webinar” conducted by the featured instructor that month.  This month Daegan Smith will be teaching his PPC and Google Adwords technique and answering questions.

Platinum member get Mike’s Personal “Inside the Life Of Mike” Monthly Newsletter.  The monthly Newsletter will feature inside information about his business and life that he typically does not share, what is going on with the growth of Magnetic Sponsoring, the industry and much, much, more.

What’s Working Now can get you anywhere you would like to take your business.

For more information on What’s Working Now click on the MLM Systems tab.

MLM Leader, Mike Dillard’s What’s Working Now is due to release on March 29, 2010.  Mike is a rags to riches story that went from waiting tables to Millionaire in 18 months.  He is an industry icon responsible for many of the high six and seven figure earners.  Mike generates 500 leads per day and he makes the largest residual income checks of all of the MLM Leaders in his primary opportunity.

What’s Working Now started as a pet project and solves the number one problem facing Network Marketers, information overload.   Whether you are new or a veteran marketer, information overload hits all of us as new marketing tools, courses and programs are released almost daily in pay per click, search engine optimization, social networking, blogging, copywriting, postcards and so on.

So what is the answer?  The answer is more efficiency to acquire the latest skills from high six and seven figure earners.  It will be like looking over these leaders shoulders, watching them share their MLM Secrets and learning step by step how to implement the latest systems that are working now to explode our businesses.

So what is MLM Leader, Mike Dillard’s 3-step formula for success?

Mike revealed his 3-part business model that he has used consistently from the beginning of Magnetic Sponsoring in 2005.  The 3 parts of the puzzle are:

1. Build a list

2. Build a relationship with the people on that list

3. Market to that list

Mike went on to expand on the importance of focusing on one traffic generation source.  So pick one of the following strategies, Pay per click, Article/Video Marketing, Social Media Marketing, Blogging, ListBuilders etc; and focus on it to build your list.

Next, build a relationship with folks on the list as that gives you the right to turn those people into customers.  How well you do step 2 will determine how much money you make in this industry and how many people you recruit into your business.

Step 3 is market to that list by utilizing a Sales Funnel, Magnetic Sponsoring Products, affiliate products and/or your primary business.   In step 1 you master generating traffic from one source and in steps 2 and 3 you master Copywriting.  Copywriting is salesmanship in print and what ever action you want your prospect to take is going to be based on your ability to get them to move to the next step.

Mike discussed the importance of giving value and taking action on a daily basis.  He shared an action technique that he has used from the very beginning which he calls his Daily Five List.  Every night Mike goes to his computer and writes 5 specific tasks that he will complete the next day before he goes to sleep that move him closer to his short and long term goals.  Mike shared the analogy of laying 5 bricks a day and by the end of the year, you have built a mansion.

In closing, Mike was essentially asked, “If you had nothing and were starting over, what marketing strategy would you use and why?  Mike said that with the best Pay Per Click class and Copywriting course, he would get to $5,000 per month within the first couple of months by becoming a super affiliate, build his downline and he would become a Millionaire within a year.  Mike also shared with us a foundational book that he highly recommends, Scientific Advertising.

Continue to visit, Learn With Mario Garcia for a review of What Working Now as details are released.