The only constant is change and that truth is ever so applicable when it comes to Mastering your Marketing Sales Funnel. Everyone knows the definition of insanity, which is doing the same thing over and over and expecting a different result. Yet there are alot of insane Online and Network Marketers out there.
You see when it comes to our business, your greatest skill is going to be your ability to make adjustment to trends that dynamically develop over time. Things are always changing and your ability to quickly adjust, adapt and overcome will play a significant part in your overall success.
Right now, Google is busy slapping everyone and Facebook is the now and future traffic source. We are moving from the impersonal media to the social media platform and in case you really thought about it much, your approach needs to adjust, adapt and deliver on your goals.
In order to Master your Marketing Sales Funnel you must implement the changes necessary to win. The recipe of old, throwing up an Ad that lead directly to a sales page is a sure fire way to fail in the social media world of Facebook Advertising.
A couple of weeks ago, while at the Marketing Funnel Mastery Course hosted by Mike Klingler, Mike introduced the concept of the “Doorway”. The Doorway is a page that has not contact form or squeeze page and instead has a button leading to the next page, which in most cases will be the sales page.
The thought process here is that to take a social audience that has no desire to be sold anything directly to a sales page without providing value and building rapport will conclude your service or product not converting.
Conversely, as you think about writing a compelling question asking ad on Facebook, that leads with an eye catching image. A click me description with a call to action, that takes the willing participant to a warm and friendly doorway that welcomes them and invites them to select to receive value as they get redirected to a squeeze page which delivers value and redirects them to a killer sales page will convert much higher and provide a smoother transition through your sales funnel for your prospects and customers.
This is a new way of transitioning your leads or prospects through your Sales Funnel and I invite all of you to comment on your opinions regarding the “Doorway” approach for advertising on Facebook.




