Effective Copywriting – Salesmanship In Print

Webster’s defines Copywriting as a writer of copy for advertisements or publicity releases.

To succeed in the Network Marketing Industry, leaders define Copywriting as, a foundational core skill that you must master in order to succeed.

True Copywriting Mastery is developed over time. The more you study, practice and include it in your writing, advertising and marketing materials, the better you’ll get at it; and the more rewards you will reap.

I want to devote this blog entry to providing you with a seven Copywriting tips, ten Magical Copywriting words and The Hundred Greatest Headlines of All-Time to get you to become a better copywriter. So, let’s begin.

Copywriting Tips

1. When writing always use the KISS, keep it simple stupid method.

2. Use shorter and older words as you want to make sure that you understood by as many people as possible. In other words, write for the lowest grade level possible.

3. You may be wondering how do I find out what grade level I am writing at? If you’re using Microsoft Word go to tools, options, spelling and grammar and look for show readability index. It may be a little different for the many versions of Word, buy you get the general idea.

4. When writing your copy, think about and start with the prospect in mind and not the product. People don’t care how much you know, until they know how much you care. When your focus is on their problem and not your product you will connect with that prospect and multiply your sales.

5. Make sure that your copy identifies and solves their problem. Think of the Radio Shack slogan, “You got questions, we have answers.” Remind them of their pain and reveal the solution to solving their problem as people respond more to pain than they do pleasure.

6. Back up the claims that you make as nobody buys unless they have belief.

7. If you’re in this business more than five minutes, you get bombarded with various e-mails on different programs and deals etc. Create a folder and save all of the subject lines, headlines and ads that catch your attention and use them as templates for your future Copywriting needs.

10 Magical Copywriting Words that help your copy have a deeper emotional reach

1. Free – Captures attention and curiosity. An amusing example of the power of the word Free is that of my youngest daughter, who worked at a local Dunkin Donuts that advertised, Free Wi-Fi. I can’t tell you how many Senior Citizens, while ordering would request to be given their Free Wi-Fi.

2. You and You’re – Passes ownership to the reader and increases your conversion rates.

3, 4 and 5. Announcing, Introducing and New – Typical Newscast words that convey that something is happening now that was not happening before.

6. Secret, Secrets – Are words that increase the intrigue and curiosity factor.

7. How to – People love learning and how to do X, Y and Z.

8. Guarantee, Guaranteed – Provides comfort, a feeling of security and assurance.

9. Magic, Magical – Excites and appeals to the brain.

10. Easy – Everyone loves easy. Just think about the popularity of the Staples Easy button.

Another MLM Secret is to use the 100 Greatest Headlines of all time as what is called a swipe file. A swipe file is tip #7, a compilation of entries and items that you can use as a guide or a template and not a word for word heist. Download, The 100 Greatest Headlines of All-Time and create your swipe file that will get you started on mastering the skill of Copywriting.

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