The first step to establishing rapport and exploding your Network Marketing Business using Online and/or Offline Marketing strategies is mastering the ability to communicate with people in ways that they want to be communicated to.

In other words, “The Golden Rule, Do onto others as you would like others to do onto you,” needs to be replaced with Tony Allesandra’s “Platinum Rule”, “Do onto others, as they would have you do onto them.”

There are four basic personality styles, REDS, GREENS, BLUES and YELLOWS.

The basic characteristics of the different styles are as follows:
REDS – Decisive, Independent, Efficient, Practical and Determined.
GREENS – Analytical, Thorough, Persistent, Serious and Industrious.
BLUES – Stimulating, Enthusiastic, Dramatic, Outgoing and Personable.
YELLOWS – Supportive, Wiling, Dependable, Reliable and Agreeable.

Each personality style has a preferred way to connect with them, build a relationship and ultimately sponsors them into your business.

To successfully sponsor each personality type use the tips below.

RED – Be punctual, be prepared, and be confident.  Get to the what, the why and the how much as quickly as possible.  Focus on their goals and the outcomes that they want to achieve.  They love testimonials from experts.  Give them 2 or 3 options and let them choose.

GREENS – Slow down, take your time and build your solution step by step.  Give them the time to analyze, evaluate, and provide them the space to arrive at their own conclusions. They love data, test results, supporting evidence.  Show them where to get the information and ask them what they think.

BLUES – Get them talking.  They love success stories in the form of testimonials that save effort and make them look good in the eyes of the bosses or their spouse.  Sprinkle in some trial closes.  Get them talking on how your solution will benefit them and allow them to close themselves. Talk excited and get excited.  Talk about doing exciting things; like going scuba diving, sky diving, having fun, fun, fun! They’ll talk about vacations and family, but most of all they want to talk about fun things to do.

YELLOWS – Build trust first and provide them plenty of time to arrive at their decision.  Let them know how it is going to affect all involved.  Provide testimonials from people they trust.  Close them on small choices that lead up to the big decision.  Yellows do not want to be sold. They do not like pushy- aggressive salespeople and have the biggest sales shields.  Slow the pace, lower your volume, and contain your excitement.  Yellows see excitement as hype and become uncomfortable.  Instead visit with them and talk about their family, kids and how their vacation went.

For a more complete resource for sponsoring more leads than you ever have, download the FREE e-book,


Avoid the Pitfall of using words that Reject versus Mastering the Skill of using words that Connect, build Rapport & Sponsor More Leads. Get your FREE e-book NOW!

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