Archive for July, 2010

The only constant is change and that truth is ever so applicable when it comes to Mastering your Marketing Sales Funnel. Everyone knows the definition of insanity, which is doing the same thing over and over and expecting a different result. Yet there are alot of insane Online and Network Marketers out there.

You see when it comes to our business, your greatest skill is going to be your ability to make adjustment to trends that dynamically develop over time. Things are always changing and your ability to quickly adjust, adapt and overcome will play a significant part in your overall success.

Right now, Google is busy slapping everyone and Facebook is the now and future traffic source. We are moving from the impersonal media to the social media platform and in case you really thought about it much, your approach needs to adjust, adapt and deliver on your goals.

In order to Master your Marketing Sales Funnel you must implement the changes necessary to win. The recipe of old, throwing up an Ad that lead directly to a sales page is a sure fire way to fail in the social media world of Facebook Advertising.

A couple of weeks ago, while at the Marketing Funnel Mastery Course hosted by Mike Klingler, Mike introduced the concept of the “Doorway”. The Doorway is a page that has not contact form or squeeze page and instead has a button leading to the next page, which in most cases will be the sales page.

The thought process here is that to take a social audience that has no desire to be sold anything directly to a sales page without providing value and building rapport will conclude your service or product not converting.

Conversely, as you think about writing a compelling question asking ad on Facebook, that leads with an eye catching image. A click me description with a call to action, that takes the willing participant to a warm and friendly doorway that welcomes them and invites them to select to receive value as they get redirected to a squeeze page which delivers value and redirects them to a killer sales page will convert much higher and provide a smoother transition through your sales funnel for your prospects and customers.

This is a new way of transitioning your leads or prospects through your Sales Funnel and I invite all of you to comment on your opinions regarding the “Doorway” approach for advertising on Facebook.

At first glance, Instant Article Factory appears to be yet another hit for Article Marketing and Tool creator Jonathan Leger. AIF may just be the time saving solution that you have been waiting for.

Let’s face it, you decided to build an Online or Network marketing business, you have either gotten laid off or are about to; your spouse or significant other is about to hurt you because you haven’t made any significant money on line and you decided to go the content route for attracting and driving traffic to your site because pay per click was confusing and required money you didn’t have.

It is an undeniable fact that it takes a lot of time, effort, sweat, and at time even tears to be able to succeed in Online and Network Marketing. Once you have established your presence online in the form of your own website or blog, you begin your journey of expose, traffic generation and trusted advisor status by producing value rich content that your audience can use to improve their business.

Article Marketing is a time tested way of getting results over time, it fits your budget and when you calculate all of the time you invest in producing quality content, candidly it sucks.

Here is how it works. If you want someone to notice your site and eventually your products and services, you will have to write and submit high quality-original articles, continuously. In exchange, you can expect your site to generate traffic and obtain relevant, one way backlinks to your own website. These backlinks are so important as they serve as the pathway to exposing your website. Simply put, the more backlinks your site gets, the more traffic and higher search engine ranking your site receives.

Now for the big question, “Do you really need to spend a lot of time and energy everyday just to write articles?”. Well, not anymore. It’s a shame to waste time thinking of what to write and how to write when there is the Instant Article Factory.

This amazing article generating tool is the latest addition to the finest Article Marketing tools created by Jonathan Leger.

Think for a moment how much time you are investing right now to write a 300-500 word article. I would venture to guess that for most people it ranges from about 30 minutes to a couple of hours. I know for me it tends to be closer to 1 to 2 hours as I go back and forth with how things flow and is it providing value.

Well what if I told you that Instant Article Factory could write a 300 word article in less than 4 minutes. For just about everyone of us that would be a huge “Wow”. I felt the same way. Rather than continue to wax poetically on all of the time saving virtuous, go to Instant Article Factory for a Demonstration and see for yourself.

Marketing Funnel Mastery is a ground breaking course designed by Online Marketing guru Mike Klingler. This past weekend, 300+ Online Marketers, Network Marketers and entrepreneurs united in Portland Oregon to work live on each of our Sales Funnels with and learn from the vast experience that legendary Leader, Online Marketer, co-founder of Renegade Professional and Marketing Merge, Mike Klingler brings to the table.

Among the many epiphanies that I had, was the power of Clarity in your sales funnel and the mindset of how to always be winning, the winner’s perspective. Mike spent a good amount of time on mindset as it is a critical component to your success. To help you develop a winner’s mindset, imagine if you won 5 million dollars and you knew it was already on its way. How would you feel about that situation?

Would you feel insecure, worried, frustrated, full of doubt or would you feel excitement, eagerness, certainty, security, gratitude and a sense of energized movement forward? I am sure that the latter is how you would feel. Mike followed the sequence with, “Is this how you feel about your business and making money (often)? That is a powerful question that takes most of us straight to the mirror and is what makes Marketing Funnel Mastery such a powerful and valuable course as it reveals blind spots.

You see in order to learn how to always be winning in your business you must develop the same perception and feelings of clarity about your business and the outcome as you felt regarding winning the 5 million dollars. So the most valuable question that you need to find out the answer to is, “How do you do that?” The answer is, “Create absolute certainty with organized planning.”

Clarity is Powerful and organized planning is “How” you increase your value. Mike Klingler expanded on these concepts by tying in seven of the golden nuggets revealed by Napoleon Hill in “Think and Grow Rich”.

1. Thoughts are things. Think about your business the same way that you thought about the 5 million dollars.

2. The first step is to write it down, then continue developing it. Where it refers to all of the facets of your business. Your sales funnel, goals, marketing strategy, mission, vision, etc.

3. Your “it” must be detailed and can only be finished by planning and doing at the same time.

4. Specialized knowledge – Your plan must be specific and unique.

5. Desire, persistence and focus are required to begin your “it” and follow through to success.

6. Mastermind and collaborate – No person is an island and you contribute to and learn from everyone you come in contact with.

7 Your organized plan is the physical equivalent of intention coming to life. Always remember that no detail is too big or too small to write down and draw out.

Mike closed the introductory module the following, “Working off of a structure that allows you to continually adapt a drawn-out, detailed marketing and business plan unique to you (meeting your and matching your personality) that employs the modern mechanics of successful business is KEY (Attraction Marketing/Value/Relationships + Cash-Flow + Value + Adaptable for Change + Leveraging the Newest Trends is the key to your success and why Marketing Funnel Mastery fills a huge void in the Network Marketing Industry.